Our Story, Vision, and Values

Discover our journey, inspired by Ayurvedic wisdom, guided by nature and dedicated to bringing thoughtful wellness into everyday life.

Ayurveda Bharat building surrounded by greenery

International Marketing Corporation Pvt. Ltd., universally known by its well-received abridged name IMC, is not merely a company of direct selling business. IMC is a powerhouse of Integrity, Motivation & Courage. We take pride in the fact that IMC is the first Indian Direct Selling Company to deal in Ayurvedic Products.

Conceived, constituted and incepted by Dr. Ashok Bhatia, Founder & Chairman and Mr. Satyan Bhatia, Managing Director, in 2007 on the bedrock of Ayurveda and foundation of Swadeshi, IMC advocates a self-reliant, self-dependent, and self-sufficient Bharat. Swadeshi terminology in IMC is not confined to indigenous products. Dr. Ashok Bhatia and Mr. Satyan Bhatia advocate Swadeshi in a comprehensive manner, likewise ‘Ancient and Real Bhartiya Culture and Traditions’, and above all, Ayurveda. Zeal for nationalism reflects in the catch phrase of IMC that’s Swadeshi Apnayein, Desh Smridh Banayein.

IMC has become synonymous with an Abode of Ayurveda with its mottos like Swasth Zindagi and Ayurveda Apnayein, Nirogi Jeevan Payein.

Putting up with the doctrine of Vasudhaiva Kutumbakam (world is one family), Dr. Ashok Bhatia and Mr. Satyan Bhatia are running the company as a family where Business Associates start business with zero investment and are treated as family members.

We believe wellness begins with small, mindful choices — inspired by nature, rooted in tradition, and made for everyday life.

Nature-inspired Ayurvedic wellness
ABOUT US

Rooted in nature. Guided by care.

At Ayurveda Bharat, we believe meaningful wellness grows from the choices we make every day. Our approach brings together nature-inspired essentials and the enduring perspective of Ayurveda.

We focus on making thoughtful care approachable, helping you create simple moments of balance, comfort and connection with nature in your everyday routine.

01

Ayurvedic roots

Traditional inspiration

02

Botanical inspiration

Nature-led choices

03

Everyday wellness

Mindful daily rituals

Wellness is a daily ritual

The Philosophy

Wellness is a daily ritual

We believe small moments of care can bring balance to everyday life. Inspired by Ayurvedic traditions, our approach celebrates a thoughtful connection between nature and personal wellbeing.

VISION

To make the timeless wisdom of Ayurveda a natural part of modern living. We envision a world where thoughtful, nature-inspired essentials help people embrace mindful routines, everyday balance and a deeper connection with their wellbeing.

MISSION

Our mission is to bring carefully chosen Ayurvedic essentials closer to everyday life. Guided by tradition, quality and care, we strive to make natural wellness approachable while encouraging simple, meaningful routines inspired by India's rich heritage.